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For years, IZIPIZIs were beloved as a cult-favorite souvenir to pick up on vacation in Europe: cheap, chic, and high-quality eyeglasses and sunglasses. You may remember them going by See Concept, but their updated name — pronounced “easy-peasy” — was designed to be simple and evocative in every language, and totally captures what the brand is all about: playful, accessible, stylish glasses for all.